Article: Green Friday 2026
Green Friday 2026
Black Friday doesn’t need to be one frantic weekend. For the second year running, we’re spreading our discounts across November in three staggered drops, and teaming up with our charity partner, Earthwatch Europe, again. This year your donations help plant Tiny Orchards: small community orchards that bring fruit trees and green space into towns and cities.
How it works
Shop the drop, plant an orchard
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Shop the drops
A new Merino collection goes on sale on each drop day, with new offers revealed throughout the month.
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Add a donation
Add £5 to your basket before checkout, or £10, £15 or more in multiples of £5. It’s completely optional.
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We pass it on
Every penny you donate goes to Earthwatch Europe once the promotion ends, to help plant and care for Tiny Orchards.
Add a donation to your basket
You can also add a donation from the Green Friday collection page.
Raised for Earthwatch so far
£6,238.12
That’s through our Green Friday promotions and your donations since we partnered with Earthwatch Europe. Let’s see how far we can take it this year.
Where your donation goes
Tiny Orchards: fruit trees where people live
A Tiny Orchard is a small community orchard planted into a town or city space. Each one mixes fruit trees, bushes and other edible plants chosen for that particular site, including species picked to help it cope with a changing climate.
London’s first Tiny Orchard went in at Hendon in December 2024, planted by Earthwatch, The Orchard Project, Barnet Council and local people. The community helped design it, prepare the ground and plant it, and they look after it now. That’s the idea: once it’s in the ground, it belongs to the people who live around it.
The drops
What’s on sale, and when
Our promise
Every pound adds up
Once Green Friday is over and your donations have gone to Earthwatch, this year’s total joins our running total. You’ll see it next year when our partnership with Earthwatch continues, so you can see how much we’ve raised together over the years.
Good to know
Questions
No. The sale prices are the same whether you donate or not. Donations are entirely optional.
Yes. The donation is added in £5 steps, so you can change the quantity in your basket to give as much as you like.
Of course. You can give directly through Earthwatch Europe’s website.
All donations made during the Green Friday promotional period (04/11/2026 to 06/12/2026, 23:59 GMT) will be paid directly to Earthwatch Europe (registered charity number 1094467) after the promotional period has ended.
Donations do not affect the price of any other item in your order and are not eligible for discounts.
Donations are non-refundable and cannot be exchanged or transferred.
We reserve the right to amend these terms at any time.
Save & support
Shop the drops, add a donation, and let’s make this Black Friday a little greener.
Shop Green Friday
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