
SS25: New Men's Merino Arrivals Are Almost Here!
Get ready! Our new merino wool arrivals are launching next week — lightweight, breathable, and made for adventure. Discover hiking tops, cycling gear, and travel-ready essentials.

The Easter season is here, and with it comes our 2025 sitewide sale. Enjoy up to 50% off, plus a little extra if you find one of our hidden Easter eggs.

What’s in a Name? The Meaning of Isobaa
Curious what “Isobaa” means? It’s a playful twist on a word, reflecting both our love of the outdoors and the sheep behind our Merino wool. Here’s how the name came to be.

How to Stop Your Clothes Smelling
Ever pulled on a shirt that looked clean but hit you with a not-so-fresh surprise? You're probably not alone. Synthetic fabrics and even some cottons tend to hold onto odours — especially when you'...

Is Merino wool itchy? This natural fibre has built a reputation for being soft, breathable and perfect for sensitive skin. But is it truly itch-free?

Why Cyclists Should Switch to Merino Wool
Cyclists, it’s time to rethink your riding kit. Merino wool isn’t just for hikers — it’s great for cyclists too! Discover why it should be your go-to fabric.

Blisters can ruin your day, but with the right socks and a few simple tips, you can keep your feet comfortable and pain-free. Discover how merino wool socks help prevent blisters by keeping your fe...

How Merino Wool Reduces Microplastic Pollution
Merino wool is a sustainable solution to microplastic pollution. Learn how this natural fiber breaks down safely in the environment, reducing plastic waste in our oceans and ecosystems.

Summer Holiday Planning: Pack Smart with Merino
Planning your summer getaway? Pack light and travel smart with our breathable, odour-resistant Merino wool clothing — perfect for any adventure.


































